Know-how

"One of the most crucial factors here is setting response times (or deadlines for delivery of feedback)."

Article written by Nicole Lontzek, marketing expert with over ten years of experience. She worked across different industries and successfully led global digital marketing projects. Her career brought her to New York, Dublin, and Zurich. Currently, she is based in Munich and serves as Head of Marketing for the electronics engineering automation pioneer CELUS.

Coffee Break meetups are a series of online meetups, dedicated to the members of the community, happening every 2 weeks.

Article written by Claudia Nicole Ordecki, a digital marketing professional experienced in online advertising and event marketing within the B2B space.

Are you a marketer working with a tech company and are constantly looking for new topics you can write about? Why not plug into your colleagues’ knowledge in order to develop fresh, in-depth, authentic content?

Implementing chatbots means increasing your level of engagement and being present whenever a potential prospect is interested in your brand.

Here are 5 ideas to spark creativity when working in B2B Marketing.

As marketers, we know that communication feedback and negotiations can make or break a project. This is why…

If you are anything like me, you have already filled your ”must-read” list for the following months (and…